Social Media Campaign

For: T-Rex Cookie

Social Media Posts

**Posts were created from a separate creative brief

Creative Brief

Consumer problem:

Consumers want bang for their buck. They want a sweet treat that feels guilt-free, as in they don’t feel bad for spending more as long as it satisfies their craving for a sweet treat. 


Audience:

Gen z and above 


Insight: 

Everyone wants a piece of the cookie 


SMP:

Get both quality and quantity

Post layouts - 


Awareness - A piece of the cookie ( a piece of the company) 

  • Who wants a piece of the cookie? 

  • We want to grow the company to the size of our cookies  

  • Cookie Shark-tank teaser

Interest - Consumers want the real person to person interactions 

  • Cookies bring people together 

  • Share the cookie with eachother or each have their own cookie 


Desire 

  • Dare to share? 

  • Ooey gooey camera shot 

  • Maybe even a timelapse of the cookies baking 


Action

  • For a limited time offer you can participate in the Dare to share cookie shark tank and find the best investors for your favorite best ingredients. 

**This was intended for a school project